Zeigarnik effect – Jesse Grillo
Zeigarnik effect

Zeigarnik effect

People remember unfinished tasks better than finished ones. 

Those tasks can nag at people until they are completed.

Ways to apply the Zeigarnik effect…

Send abandoned cart emails, return to finish messages, or alerts that something your prospect viewed is now on sale/running low in stock/just added a new feature, color, or size.

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