Surprise focuses attention and intensifies emotion, both of which make what surprised the potential customer more likely to be remembered.


Potential customers are more motivated to attain uncertain rewards, surprises, versus certain ones, this is because uncertain rewards are more exciting.

Ways to use surprises in your marketing… 

Use contests, spin to win games, scratch to reveal, and other ways that will surprise potential customers.


Have your marketing appear at events and locations where your target goes but does not expect to see you, or at times that will surprise them.


Send customers and prospects a mystery offer to create surprise.


Surprise customers with an unexpected discount or gift.



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