The more often a potential customer hears or reads something, the more familiar it becomes. When something feels familiar, potential customers are more inclined to believe it and think positively about it.
Repetition calls attention to the information, and also makes it more likely to lodge in your customer's brain.
With each repetition of your message, your audience naturally grows more familiar with your product and company. A feeling of acceptance begins to grow. As this acceptance strengthens, an affinity begins to develop. They begin to feel comfortable with you. This comfort leads to greater trust, which opens the door to the sale.
Each ad is trying to create marginal differences in consumer attitudes and perceptions. Through repetition, these small differences can build into larger differences, and can often tip the balance in your favor.
The more different sources that expose a subject to the same message, the more convinced the subject will become.
Repeat the same words over and over in your ads. If your call to action is “sign up” do not use words like subscribe or contact us. Use the same word, sign up, every time.
-
Subscribe to get all the latest content: https://jessegrillo.com/newsletter
To order my new book, Marketing Mastery: The Will and Marketing Wisdom of Jesse Grillo, visit https://www.amazon.com/dp/B0BRDG284R
To become a Marketing Mastery Member, visit https://jessegrillo.com/marketing-mastery
Membership includes access to hundreds of marketing lessons and it's only $19.99 a month.
Business Lists and Customer Lists: Name, Address, Phone, Email and more. Book a consultation, visit https://jessegrillo.com/calendar
Connect with Jesse Grillo online and on Social:
Website: https://jessegrillo.com
Twitter: https://twitter.com/JesseGrillo
Facebook: https://www.facebook.com/jessegrillomarketingagency
Instagram: https://www.instagram.com/jesse_grillo
Linkedin: https://www.linkedin.com/company/jessegrillo
Pinterest: https://www.pinterest.com/jessegrillomarketing
Gab: https://gab.com/jesse_grillo
Rumble: https://rumble.com/c/c-2239882
Reddit: https://www.reddit.com/r/Marketing_Mastery
Tumblr: https://jessegrillomarketing.tumblr.com
Wordpress: https://jessegrillomarketing.wordpress.com
Youtube: https://www.youtube.com/@jessegrillomarketing