Goal Restatements
State the Goal of your marketing. It might be as simple as "I want to sell this blender."

 

Once you have stated the problem, restate it in a different way: "I would like to introduce my potential customer to the unique aspects of this blender."

 

Then restate it again: "I want to make the blender easy to buy and seem like fun."

 

During problem restatements (and you could list dozens of them), all the knowledge that you've learned about the product seems to come together to give a new perspective.

 

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