You need to make sure to follow up with every lead, aggressively, on multiple marketing channels. (Omnipresence)
These channels can be…
Just few ways you can follow up:
Restate, ReSell, and Extend the Same Offer- present what they didn't do or buy again in the best way possible.
Present the offer again, reemphasizing an approaching deadline.
"Third and Final Notice"-Tie this communication to the deadline and the disappearance of the offer.Change the Offer- Sometimes you can change the offer easily, by offering new or extended installment payment terms, by swapping out a bonus for something different, etc.
If they don’t convert into a customer, find out why. Remember to collect all possible data, even if you think you’ll never use it.
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