You need to make sure to follow up with every lead, aggressively, on multiple marketing channels. (Omnipresence)
These channels can be…
Phone
Text
Physical mail
Online retargeting
Just few ways you can follow up:
Restate, ReSell, and Extend the Same Offer- present what they didn't do or buy again in the best way possible.
Present the offer again, reemphasizing an approaching deadline.
"Third and Final Notice"-Tie this communication to the deadline and the disappearance of the offer.
Change the Offer- Sometimes you can change the offer easily, by offering new or extended installment payment terms, by swapping out a bonus for something different, etc.-
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