Give potential customers a reason to keep reading.
At the end of a paragraph, put a very short sentence that offers some reason for the reader to read the next paragraph.
Use sentences like...
And here's why.
But there's more.
So read on.
But I didn't stop there.
Let me explain.
Now here comes the good part.
You want to create such compelling ad copy that you don't need the curiosity seeds, but often that is very difficult. And using curiosity seeds enhances most ad copy. But don't overdo it.
Curiosity seeds can also be used at the beginning of an ad where you mention some benefit or payoff that you are going to reveal somewhere in your copy. In short, the reader has to read the entire ad to find it.
-
Subscribe to get all the latest content: https://jessegrillo.com/newsletter
To order my new book, Marketing Mastery: The Will and Marketing Wisdom of Jesse Grillo, visit https://www.amazon.com/dp/B0BRDG284R
To become a Marketing Mastery Member, visit https://jessegrillo.com/marketing-mastery
Membership includes access to hundreds of marketing lessons and it's only $19.99 a month.
Business Lists and Customer Lists: Name, Address, Phone, Email and more. Book a consultation, visit https://jessegrillo.com/calendar
Connect with Jesse Grillo online and on Social:
Website: https://jessegrillo.com
Twitter: https://twitter.com/JesseGrillo
Facebook: https://www.facebook.com/jessegrillomarketingagency
Instagram: https://www.instagram.com/jesse_grillo
Linkedin: https://www.linkedin.com/company/jessegrillo
Pinterest: https://www.pinterest.com/jessegrillomarketing
Gab: https://gab.com/jesse_grillo
Rumble: https://rumble.com/c/c-2239882
Reddit: https://www.reddit.com/r/Marketing_Mastery
Tumblr: https://jessegrillomarketing.tumblr.com
Wordpress: https://jessegrillomarketing.wordpress.com
Youtube: https://www.youtube.com/@jessegrillomarketing