Welcome to Marketing Mastery

Just a few quick things to cover before we get into it.

Not only do marketing mental models shape what we think about marketing and how we understand our marketing goals, but they shape the connections and opportunities that we see.

Article: https://jessegrillo.com/mental-models

Take the red pills, unplug from the marketing matrix and help in the battle against fluffery.

Article: https://jessegrillo.com/smoke-and-mirrors

Learn everything you can about your customer base in an almost creepy way.

Article: https://jessegrillo.com/customers

Collect and catalog marketing ideas like an absolute boss.

Article: https://jessegrillo.com/swiping

B2B Swiping Example.

Oversee an army of marketers to do your bidding and grow your customer base.

Where your customer is on their journey.

Build your brand while increasing profits.

Article: https://jessegrillo.com/branding

Squeeze everything you can out of any content you create.

Article: https://jessegrillo.com/content-creation-strategy

Send physical mail to your customers while growing physical profits in your bank account.

Optimize this top revenue driver for your business.

Get actual, profitable results. Not likes and follows from robots.

Question from one of our members -

What is your recommended minimum budget?

What you do after your initial interaction to encourage the prospective customer to take action.

Article: https://jessegrillo.com/follow-up

Kill bot traffic and put more sales ( and savings ) in your piggy bank.

What images you should consider using in your ads, content creation and product pages.

Marketing that focuses on gathering information from prospects that will be used in future marketing efforts.

Article: https://jessegrillo.com/lead-generation

Improve the quality or quantity of your leads.

Mistakes seen on ALL marketing channels with most businesses.

Drive additional sales and grow your customers with your current customer base.

Article: https://jessegrillo.com/monetize-current-customers

Often the value of the number and the way it is perceived is very different.

Article: https://jessegrillo.com/numbers

Be everywhere your customer is.

Article: https://jessegrillo.com/omnipresence

Comparing two versions of a webpage to determine which one performs better.

Blues: #4681f4, #5783db, #55c2da
Greens: #5dbea3, #33b249, #5adbb5
Purples: #a881af, #80669d
Pink: #dd7973
Yellow: #ffbd03

Article: https://jessegrillo.com/a-b-testing

Finding the core, specific problem of your customer base so you can offer the perfect solution.

Article: https://jessegrillo.com/pain-points

80% of all outcomes are derived from 20% of causes.

Article: https://jessegrillo.com/80-20-rule

Discount and the Reason

Emotion

Proof

Results without Restrictions

Urgency

Unusual / Unique

Reciprocity, Consistency, Social Proof, Authority, Liking and Scarcity.

A great method to improve your ad copy.

Article: https://jessegrillo.com/editing

Keep it simple.

Article: https://jessegrillo.com/simplicity

Using your physical storefront to drive more sales.

Advertising on Twitter can help you grow your audience, promote your products, drive traffic to your website, and more. 

Announce something newsworthy and sell more products.

Video ads focused on driving sales.

Create videos that get the viewer to take action and buy.

Create statements that will make the person reading them say YES! to buying.

Article: https://jessegrillo.com/yeses

For maybe the first time ever, an SEO strategy explained in an easy to understand way.

Creating original content that delivers top keyword rankings.

Keyword research and improving onsite SEO.

Make the news and get people writing about you.

CBD business consultation.

CBD business consultation.

- SEO

- Website Design

Had a glitch and their audio was not recorded ( Sorry Jeff! ) BUT there are some good marketing insights.

- Business to Business

- SEO

- Business to Business

- SEO

- Sponsored Content

- Business to Business

- Lists

- Direct Mail