Ad Budgets Are Stupid. Successful marketing is the buying of money at a discount. Having a set marketing budget every month is going to deliver lackluster results. You want your marketing
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Omnipresence
Constant brand awareness with potential customers through all possible marketing channels.I’m not a fan of Omnipresence marketing. My strategy is usually to focus on the most profitable marketing
Numbers
Numbers that mean the same thing, or are close to the same thing, can be perceived very differently.If you want something to sound LONGER, use the bigger unit
Unique Selling Proposition
Sell the sizzle. Not the steak. Your unique selling proposition is what separates you from the competition. Fedex, who built their empire based on this unique selling proposition: "When it
Specificity
Craft specific messages to your customer base. Being specific in your explanations is very critical and can establish your credibility. When potential customers perceive certain general statements as puffery or
Selling the Cure
Have your product represent cures, not preventatives. One of the least understood reasons why many products fail is due to one aspect of human nature. Understand this aspect and not
Satisfaction Conviction
Raise an objection and resolve it but go beyond what potential customers expect. A satisfaction conviction is more than a trial period. It conveys a message from you to
Consistency Bias
Once people make a decision, they typically remain consistent with it. If you can get one "yes," they are more likely to get subsequent ones. This is particularly true
Temporal Landmarks
A temporal landmark is a time that stands out from most other times and holds special meaning. They act as points of transition. As a result, people are more
Input Bias
Potential customers often use the amount of time or effort that is put into something as an indicator of the quality of that thing.People will use the time