Tag Archives: automation

Jesse Grillo of Hermosa Beach Consulting: Marketing Automation Adoption is at its Tipping Point

Because of the ruthless quantity of content being created, and the continuously diminishing attention periods customers have, marketing automation tools are more popular than ever. But even with that being the case, it’s estimated that as few as 7 percent of U.S.-based business are utilizing marketing automation software. Jesse Grillo, CEO of marketing automation service […]