Ad Budgets

Ad Budgets Are Stupid.   Successful marketing is the buying of money at a discount.   Having a set marketing budget every month is going to deliver lackluster

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Omnipresence

Constant brand awareness with potential customers through all possible marketing channels. I’m not a fan of Omnipresence marketing. My strategy is usually to focus on the most profitable

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Numbers

Numbers that mean the same thing, or are close to the same thing, can be perceived very differently. If you want something to sound LONGER, use the bigger

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Unique Selling Proposition

Sell the sizzle. Not the steak.   Your unique selling proposition is what separates you from the competition.   Fedex, who built their empire based on this unique

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Specificity

Craft specific messages to your customer base.   Being specific in your explanations is very critical and can establish your credibility.   When potential customers perceive certain general

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Simplicity

The easier to understand, the higher your sales. Keep your marketing simple. The positioning of your product must be simple. Your offer must be simple. Keep your entire

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Selling the Cure

Have your product represent cures, not preventatives.   One of the least understood reasons why many products fail is due to one aspect of human nature.   Understand

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Satisfaction Conviction

Raise an objection and resolve it but go beyond what potential customers expect.   A satisfaction conviction is more than a trial period. It conveys a message from

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Goal Restatements

State the Goal of your marketing. It might be as simple as "I want to sell this blender."   Once you have stated the problem, restate it in

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Flowing in a Logical Sequence

Your ad copy must be in an understandable order where each thought flows logically to the next.   Anticipate the sequence of what will be asked next and

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