Ad Budgets Are Stupid. Successful marketing is the buying of money at a discount. Having a set marketing budget every month is going to deliver lackluster
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Omnipresence
Constant brand awareness with potential customers through all possible marketing channels. I’m not a fan of Omnipresence marketing. My strategy is usually to focus on the most profitable
Numbers
Numbers that mean the same thing, or are close to the same thing, can be perceived very differently. If you want something to sound LONGER, use the bigger
Unique Selling Proposition
Sell the sizzle. Not the steak. Your unique selling proposition is what separates you from the competition. Fedex, who built their empire based on this unique
Specificity
Craft specific messages to your customer base. Being specific in your explanations is very critical and can establish your credibility. When potential customers perceive certain general
Simplicity
The easier to understand, the higher your sales. Keep your marketing simple. The positioning of your product must be simple. Your offer must be simple. Keep your entire
Selling the Cure
Have your product represent cures, not preventatives. One of the least understood reasons why many products fail is due to one aspect of human nature. Understand
Satisfaction Conviction
Raise an objection and resolve it but go beyond what potential customers expect. A satisfaction conviction is more than a trial period. It conveys a message from
Goal Restatements
State the Goal of your marketing. It might be as simple as "I want to sell this blender." Once you have stated the problem, restate it in
Flowing in a Logical Sequence
Your ad copy must be in an understandable order where each thought flows logically to the next. Anticipate the sequence of what will be asked next and