CBD is very popular online now and you may even see the paid advertisements sitting on landing pages and other pages throughout a website to attract more attention. Whether you do your own CBD marketing or you normally hire a digital marketing consultant, it is important to know that you can get advertisement out there about your CBD products and you don’t have to pay for it.
There’s a lot of false advertisement and claims on the CBD products that should be out there at all. While you may understand the differences between all the products and the false products versus the true deals, not everyone else does. This misinformation might give consumers a false idea about the true benefits and effects of the product.
Marketing CBD is easier to do than you think, and you don’t need to add a lot of money to accomplish it.
Without paying for ads, you can…
- Use SEO to get your products out
- Use Instagram as a direct marketing channel
- Use content marketing to get the word out
- Create and build a community
- Rely on Network Ads from other sites to display your product
Using SEO to get your products out
SEO, or search engine optimization, is a great way to meet new people and tell them about your products while you have their attention. Using SEO is not a quick way to advertise. You will need to do research, create content focused on the keywords, do more research, then determine where, how, and when to post the SEO content. While you initially have to way for the results to show, once they do show you will see the results coming in and it is completely free. There are two parts to SEO: the on-site SEO and the off-site SEO
This type of SEO is about using all the elements that you can to create a brand website. The elements used to create the SEO will be the same elements that are picked up through search engines and lead those searching directly to you. The elements could be keyword related so they will consist of the title and descriptions used to create the elements.
Off-site SEO has a lot to do with the elements you used that can have a direct effect on your product and website. To use off-site SEO correctly, you will need to create a base built on link building. When you use off-site SEO, you are promoting your main website on the outside so your attracting more of an audience that way, but you are going about it in a larger circle.
Your CBD business needs to be relevant to the website that you are promoting on. If you are marketing CBD on a clothing store, you are probably not going to get much back on it. Also, the linking website has to give you permission to park your link there on their web page.
The anchor text that you use will need to link back to your website. This is like disguising your direct website link within words that are colored blue or found in bold. When a viewer clicks on the wording, they will automatically go into a portal and come out on your website, well it’s not actually like that; it’s about just clicking, and your page will come up.
Instagram can promote your business in a number of ways. The advertisement policy is about the same as Facebook however you can work through these rules and regulations to advertise your business within the limits. You can use Instagram to set up a product within your post that people can buy.
You can talk about the product, demonstrate it, and give it meaning just by using Instagram. Once the viewers see the product, they will most likely direct more traffic to your Instagram site so you can show others. While on Instagram, find others on there that are already using your CBD products. You can talk to them and even go live with them. This will build your audience and you can direct those who were skeptical in the beginning to your website where they can learn more.
So how do you find an audience on Instagram?
Instagram uses hashtags so make a list of hashtags that are relevant to your products and start using those hashtags. You can utilize Combin to search for posts that include hashtags that you want to use. You can even add a location if you want to reach internationally. On your Instagram account, find the profiles of the people who turn up on search results and follow them. That connects you to a potential audience that you can utilize to build your project.
Try your Hand at Content Marketing
Content writing is an older method to offer products, but it is also tried-and-true. If you use content the right way, you will have solid results from it. This is a slow process on one hand because you will need to
- Decide what you are going to write about
- Do your research on that topic
- Find a place to land your content so it will be pushed and made visible
- Promote it
You will need to start by writing content, basically talk about your product to others except you are putting it down on paper. You will want to do some research to find out what keywords could be used to find potential consumers quicker.
Another words, you are looking for keywords that people who are interested in learning about CBD oils are using in search engines. Maybe they are typing the work CBD benefits or CBD oils pros and cons. You will then need to write an article that describes the keyword and focuses on the keywords. You will want to provide content that is original and not covered already by someone else.
Within your content, you should be including an advertisement leading someone back to your website. For example, for more information on the benefits of CBD oils, click on the link below. That way, you are not being pushy with sales, but you are providing an opportunity for those who are interested to check out the website you created.
Start a blog and post content on the subject as well. The blog will be a great way to demonstrate your knowledge and understanding of the product while you are trying to get the viewers to your website.
Building a Community
You can build a community quicker if you use sites like Reddit or Facebook. While it does take more effort on a consistent bases to make a difference, you can create a marketing plan that is right for your business. Many people who engage in Facebook Groups and Reddits are the people you want to bring back to your website; this is where you are going to find your target audience.
In order to be successful, you will have a certain degree of discipline and be able to prove that your website is worthy to view and visit. Don’t talk crazy while on there or try to over-promote; keep it simple and keep it real. Talk about the things that you are passionate about to others who share the same passion and others will join in when they have an interest in it.
Run your Own Ads
If you use Google and Facebook to promote your business, you will have the opportunity to build your own ad and then put it out there for everyone to see. Facebook isn’t going to create an ad for itself, the Facebook users do that for the company. The same thing goes for selling or promoting a product.
One simple post will lead to several people seeing it and then liking it or sharing it. Then those who are friends with them will see that they liked the page and they will have the opportunity to go look for themselves. Before you know it, you have a wide circle of viewers checking out your CBD product and ultimately clicking on the link that brings them to the site to purchase it.
It’s not always easy and fast to do the CBD marketing advertisements without paying for it; in fact, each way mentioned above is going to take some degree of work and effort from you. The good news is, websites and blogs today allow you to schedule your posts, so you don’t have to be sitting in front of your computer anymore in order to post something new.
You can schedule it for a week in advance, using one day strictly to write your content then the rest of the time, you can be working on promoting your business in other ways. This is a simple yet efficient tool that a genius thought up to make it easier to post blogs and promote business. It’s important that you utilize all the free tools available to small businesses to promote themselves. You no longer need a digital marketing consultant to market your CBD products anymore.