With the exciting progress being made in the American market in regards to cannabis, and specifically CBD, the industry surrounding itself is starting to take off with more and more companies looking for a way to cash in. Mainstream brands are diving in and looking for ways to capitalize upon it, understanding its potential for health and wellness, but many of them are falling short. Companies as large and prominent as Urban Outfitters and Coca-Cola have tried but have ultimately not gotten anywhere. Conversations about new products and campaigns sputter out without much really being discussed. With the potential to be worth as much as $14 billion by 2025, one might expect there would be no hesitation toward kicking off new branches of the industry. The problem seems to come down to the fact that companies don’t really have a full grasp of both the cannabis plant itself and how to develop the concept of CBD marketing.
Outside the mainstream, each CBD company is having to blaze their own trail in the market without the help of a recognizable brand. Because of this, the digital marketing consultant becomes more important than ever. Consultants as well as CBD marketing firms are serving a more important role in this particular industry, as they are what is really responsible for getting information out about on CBD while also showing how to properly market it in order to help companies take off.
FindIt is one of the digital marketing campaigns that help CBD brands share their products across various social media platforms. The Nevada-based company boasts a team of content creators and writers that cater specifically to the CBD industry in order to churn out well-informed, eye-catching content to get the word out. The strategy of the company centers around reaching new and returning customers when they search for specific CBD products, helping to improve upon their brand recognition, which in turn could improve sales.
Another CBD marketing firm that takes advantage of the digital marketing consultant industry is Plant and Prosper, a California-based CBD company that has been in the game well before it became trendy and popular to do so. The consultation firm applies years of experience to help startups and CBD company owners, especially women, get their companies off the ground by handing them the right tools to be successful.
Because of their specified knowledge and unique hands-on experience within the industry, Plant and Prosper is a crucial key to the development of the up-and-coming CBD industry. The consultant firm is able to not only help market to those who already know what they want from their CBD products, but they are also able to change the way that CBD and cannabis-related products are viewed both by big companies and unfamiliar consumers. At the end of the day, a healthy understanding of the cannabis plant is crucial to the success of any CBD business, and CBD marketing experts are what is going to make that happen.