Etsy is a great marketplace where you can create your own online store and sell products, whether you do them yourself or get them from wholesalers. But, in order to drive your business toward success, you could use some marketing tips
that will help you get there. Etsy is great, but, like any other market places, you need to know your way around it and how things work over here in order to get the best results. So, for effective Etsy marketing techniques, do take a look at the pieces of advice listed below:
• Don’t hesitate to tell everybody about it
It may seem like an old fashioned way of doing business, but the word of mouth still has a great power to boost your business. If you just started a store on Etsy, get help from friends and family when it comes to promoting it. Tell everyone about it and encourage them to spread the word. Also, don’t hesitate to use the potential offered by social media. Social media is like spreading the word of mouth to hundreds and thousands of people at the same time. Most certainly you have a social media account you could use. However, for effective Etsy marketing, it would be great if you create a professional social media profile for your brand, instead of using your personal profile.
• Take good care of the customers that decided to purchase from you in the first place
When starting to sell products on Etsy, the biggest challenge is to convince the first few clients to buy from you. Eventually, this will happen if you provide quality products. Once you get those first clients, make sure you take good care of them. Offer discounts to encourage future purchases, encourage them to subscribe to your periodic e-mails that will let them know about special offers, get to know your customers with the help of social media, and even come up with a blog meant to offer them valuable information.
• Do your best to get the highest ratings out there
One of the best marketing tips concerning Etsy is to make sure you get the highest ratings for each purchase made from your store. This means to focus on providing not just quality products, but also to deliver outstanding customer service. Make sure the description of your products is accurate and useful, helping your customers make an informed choice. Deliver products within the promised time frame and perform follow-up after each purchase.
• Be as active as possible on social media
It doesn’t matter what social media network
you choose, as long as you create a professional profile for your brand and keep it up to date and active. Believe it or not, great Etsy marketing is done on social media as well, not just on the Etsy platform. Plus people love a brand that constantly delivers fresh content on social media and it is there all the time. The idea is to make your followers feel that you are easy to reach and contact and that you are willing to get engaged with them, valuing their opinions and making each customer feel important for your business.