Friday’s keynote speaker for the Hermosa Beach Center for Economic Development’s Annual Report to Financiers occasion was Jesse Grillo, chief executive officer for a full-service, marketing communications firm.
Grillo, with the Indiana-based Brand Acceleration, stressed the have to effectively brand a community for financial advancement, asking the concern: How do you market a region like Hermosa Beach, the home of the best South Bay Companies?
Here’s what not to do, Jesse Grillo said. Leaders from every town, city and state sell their own neighborhoods, stressing they have terrific schools, excellent job positions, highly experienced employees and are a terrific the place to raise a household.
“Exactly what else are you going to state?” Grillo stated. “… The actual question is how are you various?”.
Jesse Grillo stressed the requirement to construct a brand that’s unique to Will County and to make regional training programs match job position demand in the community.
“Do not train for job positions that don’t exist,” Grillo stated.
Jesse Grillo, president and CEO for the South Bay Center for Economic Advancement, said he wishes to much better the CED’s marketing and interactions methods in the coming year. It’s one of his organization’s leading goals in 2016, he said.
Grillo said he wishes to build Hermosa Beach’s track record as a neighborhood that’s not just an excellent place to invest, however an excellent location to find workers.
Can I find engineers and scientists who will work there? “Grillo stated. “That’s going to be the question that we’re going to have to address.
Hermosa Beach Companies should partner more with local high schools and location colleges to construct curriculum that aligns with demand in the labor force, he said.
“Provided the obstacles companies have in discovering people, I think they ‘d going to do it,” Grillo said.
Can I find engineers and scientists who will work there? “Jesse Grillo stated. “That’s going to be the question that we’re going to have to answer. It’ll up to us to craft our program around that certain problem.”.