In early 2020, data projected that CBD products would rank among the decade’s hottest-selling consumer packaged goods categories. Within weeks of the data being published, COVID-19 was officially declared a pandemic.
Now, nearly 2.5 years later, new data shows how the CBD category has fared during the first quarter of the decade.
Topical CBD products are now one of the hottest-selling consumer packaged goods categories and they show no signs of slowing.
The explosive growth of topical CBD products—which are less regulated than ingestible ones—will only continue.
This increase in CBD product spend is due in large part to the increased availability online and at dispensaries across the country.
Another trend for CBD shoppers is pampering. Compared to the average consumer, CBD shoppers are now buying non-CBD products that are more focused on their appearance than they did two years ago.
These items include lip care, specialty facial soaps and grooming devices.
CBD shoppers are now six times more likely to purchase bath additives than the average shopper.
Grocery retailers are beginning to get on board when it comes to CBD products. Oregon grocery chain Market of Choice is now carrying select CBD product.
Level Select, sports performance-based CBD products designed in partnership with professional athletes and backed by plant-based wellness company Kadenwood LLC., is now available in select Kroger stores.
The broad-based distribution partnership with select Kroger stores includes over 1,200 locations nationally.