Have you ever watched in awe as another CBD business’ marketing management campaign climbs to the top of the digital mountain?
How do some teams manage to make their CBD marketing efforts look effortless?
Successful marketing begins with a strategically planned management process, whether you’re focusing on email marketing, social media, public relations, etc.
With the right process, you can effectively analyze, innovate, and execute CBD marketing campaigns.
A CBD marketing management process is a series of strategic management actions that help team members optimize a marketing campaign for efficiency.
The CBD marketing management process is not a one-and-done instruction manual that you create and never touch again. It’s a living, long-term, and evolving part of your CBD marketing plan.
As such, it requires action, analysis, and adaptability.
A few of the goals of a strategic marketing management process are:
Part of what sets this process apart from other strategies is that it shows tangible results.
Yet, only 51% of marketing teams say they organize tasks, campaigns, and projects ahead of time.
Let’s break down how you can create an optimized marketing process for your CBD business…
5-steps to an efficient CBD marketing management process
Instead of covering how to create buyer personas or manage an SEO campaign, we’ll focus on how to create, execute, and measure a strategy that converts CBD customers fast.
Step 1: Analyze
Analysis is the backbone of a data-driven marketing management process. You’ll need to conduct market research on your target market and competitors, as well as analyze the effectiveness of previous campaigns.
Marketing analytics is the single largest area of investment for most CBD companies, taking up an average of 16% of the total marketing budget.
Marketing teams need a full understanding of their target customer, their needs and pain points, and how to offer a product or service as a solution. Your current CBD client data can also offer insights into your market’s desires and behaviors.
Additionally, you’ll also want to comb through previous campaigns’ Key Performance Indicators to determine their effectiveness.
Step 2: Set Clear Goals
Though there are a number of ways CBD marketing teams measure success. These might include:
Marketing goal-setting success is often determined by following the SMART system.
When using this system, your goals should be:
Step 3: Harness tools to stay on top of campaign progress
Managers often oversee numerous campaigns simultaneously across multiple channels.
To ensure that everything goes smoothly without any confusion, managers use templates to guide their team members along one uniform path.
Templates are efficient tools when you’re launching a new campaign. You won’t have to start from scratch when you can use older templates — updating them to launch new campaigns faster.
When choosing marketing campaign template, opt for one that will help you visualize goals and make decisions based on observable data.
Step 4: Implement Automation
Task automation is a must-have to remain competitive and efficiently use resources.
In fact, spending on marketing automation tools is increasing at such a rapid rate that it is projected to exceed $25 billion by 2023 — a 14% annual growth rate.
A solution with automations and integrations that enables teams to focus on creative tasks, while technology handles the repetitive and tedious, will set your team up for maximum efficiency.
Step 5: Monitor and Review
The fifth and final stage of the CBD marketing management process is to monitor your campaigns to make sure that everything is on track.
Measuring your metrics in real-time will allow you to see if you’re meeting the objectives you set at the beginning of the process. You’ll also be able to optimize and iterate on them for future campaigns.
Choose a software that helps you keep track of both your active and past campaigns. This will help you determine the various trends that pop up or shift as it pertains to your target audience.
If you want to lead your team efficiently, it’s important to understand and implement all 5 steps of the marketing management process.
By selecting the right CBD marketing templates, you can organize your team around one central platform and provide them with the support that they need.