Notion - Bonus: 25 copywriting formulas – Jesse Grillo
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Bonus: 25 copywriting formulas


Use these simple formulas to help you to write longer-form emails with ease using ChatGPT!

Simply put these prompts into the robot, fill in the brackets & see the magic happen! Create campaign copy in seconds.

1) ⭐ Use F-A-B model.

Example:

For those bright, sunshine days, the Super Retina XDR display (feature) now reaches a peak of 2000 nits outdoors - that’s twice as bright as before and the highest peak of brightness of any smartphone. (Advantage) So text jumps right off the screen. (Benefit)

Example prompt:

πŸ’‘

"Using the 'Features-Advantages-Benefits' framework, please write an email marketing campaign that highlights the [features] of our

and explains how these [advantages] can be helpful to [ideal customer persona]. Elaborate on the [benefits] of our product and how it can positively impact the reader."

2) ⭐ Use PASTOR model.

Example prompt:

πŸ’‘

β€œWrite an email marketing campaign using the 'PASTOR' framework to address the pain points of [ideal customer persona] and present our 

 as the solution. Identify the [problem] they are facing, amplify the consequences of not solving it, tell a [story] related to the problem, include [testimonials] from happy customers, present our [offer], and ask for a response.”

3) ⭐ Use B-A-B model.

Example:

I made $0 online in 2019. (Before)
3 years later: (After)

  • 100M+ impressions
  • $1.7M in online income
  • 4 successful revenue streams

What changed?

I started writing online every day. Here’s my simple 4-step process. (Bridge)

Example prompt:

πŸ’‘

β€œUsing the 'Before-After-Bridge' framework, please write an email marketing campaign that presents the current situation with a [problem] faced by [ideal customer persona]. Show them the world after using our [product/service] and how it has improved their situation. Then, provide a [bridge] to show them how they can get to that improved state by using our product.”

4) ⭐ Use A-I-D-A model.

Example prompt:

πŸ’‘

β€œWrite an email marketing campaign using the 'Attention-Interest-Desire-Action' framework to grab the attention of [ideal customer persona] and persuade them to take action. Start with a bold statement to get their attention, present information that piques their [interest], state the benefits of our

to create [desire], and ask for a sign-up or purchase.”

5) ⭐ Use P-A-S model.

Example:

We have a problem. The world of online learning is stale. (Problem)
Lack of community, low engagement, and no incentive for completion. (Agitate)
Here’s what’s next for the future of online education. (Solution)

Example prompt:

πŸ’‘

β€œUsing the 'Problem-Agitate-Solve' framework, please write an email marketing campaign that identifies the most painful [problem] faced by [ideal customer persona] and agitates the issue to show why it is a bad situation. Then, present our [product/service] as the logical solution to the problem.”

6) ⭐ Use 4P’s model.

Example prompt:

πŸ’‘

β€œWrite an email marketing campaign using the 'Picture-Promise-Prove-Push' framework to paint a picture that gets the attention and creates desire for our

in [ideal customer persona]. Describe how our product will deliver on its promises, provide testimonials to back up those promises, and give a little push to encourage the reader to take action.”

7) ⭐ Use 3S’s model.

Example prompt:

πŸ’‘

β€œUsing the 'Star-Story-Solution' framework, please write an email marketing campaign that introduces the main character of a [story] related to our

and keeps the reader hooked. End the story with an explanation of how the star wins in the end with the help of our product.”

8) ⭐ Use A-C-C-A model.

Example prompt:

πŸ’‘

β€œWrite an email marketing campaign using the 'Awareness-Comprehension-Conviction-Action' framework to present the situation or [problemfaced by [ideal customer persona] and help them understand it. Create the desired conviction in the reader to use our [product/serviceas the solution and make them take action.”

9) ⭐Use 5 Basic objections model.

Example prompt:

πŸ’‘

β€œUsing the '5 Basic Objections' framework, please write an email marketing campaign that addresses and refutes the common objections of [ideal customer persona]: lack of time, lack of money, concerns that the product won't work for them, lack of belief in the product or company, and the belief that they don't need the product. Include talking points such as [unique selling point] and [desired action].”

10) ⭐Use 4C’s model.

Example prompt:

πŸ’‘

"Write an email marketing campaign using the 'Four C's' framework to create clear, concise, compelling, and credible copy for [ideal customer persona]. Use this checklist to ensure that our message is effectively communicated and persuades the reader to take action. Include talking points such as [unique selling point] and [desired action]."

11) ⭐ Use Consistent-Contrasting model.

Example prompt:

πŸ’‘

β€œPlease write an email marketing campaign using the 'Consistent-Contrasting' framework to convert leads into customers. Use a consistent message or theme throughout the copy, but incorporate contrasting language or images to draw the reader's attention and keep them engaged. Include talking points such as [product/service], [unique selling point], and [desired action].”

12) ⭐ Use Strong-Weak model.

Example prompt:

πŸ’‘

"Write an email marketing campaign using the 'Strong-Weak' framework to persuade [ideal customer personato take action. Use strong language and images to emphasize the benefits of our [product/service], but also acknowledge any potential weaknesses or limitations in a transparent and honest way. Include talking points such as [unique selling point], [pain point], and [desired action]."

13) ⭐ Use Emotion-Logic model.

Example prompt:

πŸ’‘

"Using the 'Emotion-Logic' framework, please write an email marketing campaign that connects with [ideal customer persona] and creates desire for our [product/service]. Use emotional appeals to connect with the reader, but also use logical arguments to convince them to take action. Include talking points such as [emotion], [pain point], and [desired action]."

14) ⭐ Use Personal-Universal model.

Example prompt:

πŸ’‘

"Craft an email marketing campaign using the 'Personal-Universal' framework to make our [product/service] relatable to [ideal customer persona]. Use "you" language and address their specific needs and desires, but also connect our product to universal human experiences and values. Include talking points such as [unique selling point], [pain point], and [desired action]."

15) ⭐ Use Urgency-Patience model.

Example prompt:

πŸ’‘

β€œWrite an email marketing campaign using the 'Urgency-Patience’ framework to encourage [ideal customer persona] to take action. Create a sense of urgency to encourage the reader to act now, but also remind them that using our [product/service] will bring long-term benefits that are worth waiting for. Include talking points such as [unique selling point], [pain point], and [desired action].”

⭐16)  Use Expectation-Surprise model.

Example prompt:

πŸ’‘

β€œPlease write an email marketing campaign using the 'Expectation-Surprise' framework to generate interest and encourage action from [ideal customer persona]. Set expectations for the reader about what they can expect from our [product/service], but then surprise them with unexpected benefits or features that exceed those expectations. Include talking points such as [unique selling point], [pain point], and [desired action].”

⭐17) ⭐ Use Exclusive-Inclusive model.

Example prompt:

πŸ’‘

β€œWrite an email marketing campaign using the 'Exclusive-Inclusive' framework to position our

 as elite and desirable to [ideal customer persona]. Make it clear that our product is exclusive or elite in some way, but also emphasize that it is accessible and inclusive to a wide range of customers. Include talking points such as [unique selling point], [pain point], and [desired action].”

18) ⭐ Use Positive-Negative model.

Example prompt:

πŸ’‘

"Using the 'Positive-Negative' framework, please write an email marketing campaign that focuses on the positive aspects of our 

and the benefits it will bring to [ideal customer persona]. Also acknowledge and address any potential negative consequences or drawbacks in a constructive way. Include talking points such as [unique selling point], [pain point], and [desired action]."

19) ⭐ Use Past-Present-Future model.

Example prompt:

πŸ’‘

β€œWrite an email marketing campaign using the 'Past-Present-Future' framework to connect our

to [ideal customer persona]'s past experiences or memories. Show how it can improve their present situation, and then show how it can shape their future in a positive way. Include talking points such as [unique selling point], [pain point], and [desired action].”

20) ⭐ Use Friend-Expert model.

Example prompt:

πŸ’‘

β€œCraft an email marketing campaign using the 'Friend-Expert' framework to establish a connection with [ideal customer persona] and position our brand or [product/serviceas an expert in our field. Use a friendly and approachable tone to connect with the reader, but also highlight our credibility and expertise in our field. Include talking points such as [unique selling point], [pain point], and [desired action].”

21) ⭐ Use P-A-R model.

Example prompt:

πŸ’‘

β€œPlease write an email marketing campaign using the 'Pain-Agitate-Relief' framework to convert leads into customers. Identify the pain points faced by [ideal customer persona], amplify the negative consequences of not addressing these pain points, and present our 

as the solution that brings relief. Include variables such as [product/service], [unique selling point], and [desired action].”

22) ⭐ Use Solution-Savings-Social Proof model.

Example prompt:

πŸ’‘

"Write an email marketing campaign using the 'Solution-Savings-Social Proof' framework to persuade [ideal customer persona] to take action. Clearly state the problem our [product/service] solves, emphasize the time, money, or other resources that the customer can save by using our product, and use customer testimonials or social proof to demonstrate the effectiveness of our solution. Include variables such as

, [unique selling point], and [desired action]."

23) ⭐ Use Story-Solve-Sell model.

Example prompt:

πŸ’‘

"Create an email marketing campaign using the 'Story-Solve-Sell' framework to convert leads into customers. Tell a compelling story that connects with [ideal customer persona] and relates to the problem our [product/servicesolves, clearly demonstrate how our product solves the problem, and make a strong call to action to convince the reader to purchase or take the desired action. Include variables such as

, [unique selling point], and [desired action]."

24) ⭐ Use AIDA model.

Example prompt:

πŸ’‘

"Write an email marketing campaign using the 'AIDA Model' to persuade [ideal customer persona] to take action. Grab the attention of the reader with a strong headline or opening statement, build interest in our

by highlighting its benefits and features, create a desire for our product by emphasizing how it meets the needs and desires of the customer, and make a strong call to action to encourage the reader to take the desired action. Include variables such as , [unique selling point], and [desired action]."

25) ⭐ Use 6W’s model.

Example prompt:

πŸ’‘

"Write an email marketing campaign using the '6 W's' framework to convert leads into customers. Identify [ideal customer persona] as the target audience, clearly describe our

and what it does, highlight any time-sensitive aspects of our offer or the problem it solves, specify where the product or service can be purchased or used, clearly explain the benefits and value of our , and explain how the product or service works and how the customer can obtain it. Include variables such as , [unique selling point], and [desired action]."

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