In its list of 25 Video Marketing Stats for 2015, HubSpot reports, “Online video now represents 50 % of all mobile traffic.” That is among numerous factors online marketers should accept it. However if your video technique does not include performance marketing, you’re missing a huge chance.
The power of video is obvious, as provened by these numbers put together by Adelie Studios:
“Seventy percent of marketing professionals report that video converts much better than other medium– MarketingProfs”.
“When online marketers consisted of a video in an email, the click-through rate increased by 200 % to 300 %– Forrester”.
“64 % of consumers are most likely to purchase a product after watching a video about it.– comScore”.
Amazing. Now exactly what prefaces every video? An ad, right? And these advertisements aren’t normally pay-per-click (which is excellent, given that they pay peanuts)– instead they’re paid by performance, for motivating an action from a customer. This could be a purchase, a social share, and even taking a poll or picking their own experience in-ad.
Way much better than PPC! As the Efficiency Marketing Association discusses, “Advertisers in efficiency marketing just spend for effective deals.” So rather of spending for a click that might not result in a real sale or lead, performance marketing is paid after the sale or lead is complete.
Who’s leading the charge?
Simply as video sites’ appeal is flourishing, so too are websites tailored toward helping your company make the most of affiliate, and its big brother, efficiency marketing. But it’s not a new idea.
“Whether it was email a few years ago or is native advertising today, every big marketing trend has started with and is ultimately powered by performance marketing,” stated Clickbooth CEO Erin Cigich at Profits Efficiency’s Blue Bow Panel: The Future of Efficiency Marketing, last month. “Efficiency is the terrific equalizer and it is an advertising model that merely makes sense.”.
Performance is indeed the bottom line, which is why cost-per-action (CPA) companies like Clickbooth, and affiliate marketing services like Shareasale, Commission Junction therefore numerous others exist. Why pay simply to put your message in front of consumers, when you can pay for real conversions– sales, leads, etc?
Picture what integrating performance marketing with your video marketing strategy can do!
It’s time to out-perform your rivals.
So, is efficiency marketing for you? Here’s a checklist to assist you decide:.
* You’re spending more on advertising than you’re producing in earnings. Since efficiency marketing runs on a Certified Public Accountant design, it’s in fact the most economical advertising option– you pay just when you get your wanted outcomes.
* You’re not sure which advertising campaign work. Projects can be customized throughout different sites and publishers and tracked in actual time, so you understand which are getting you the very best results.
* You have a strong video presence, but that traffic isn’t really transforming. Boost your calls to action with efficiency marketing and see what takes place.
If any of these problems talk with you, then your answer needs to be yes to efficiency marketing. If not, I’m sure I’ll share other alternatives in upcoming posts.
Getting customers to click on your advertisements is fantastic, but it’s an empty gesture– type of like window buying. If you’re paying for those clicks, all the worse. Just as you upped your video game by including video in your marketing mix, it’s time to level up your conversions.